Since a very young age, there have been two things I have been and continue to be passionate about – reading and writing or more articulately, the power of language. In 2007, as an indirect yet tangible result of my passion for prose, I was given the opportunity to market for an engineering firm in Colorado. Fast forward some years, and in 2013, that story brought me to the Southeast to serve as the Director of Marketing for Hussey Gay Bell.
At Hussey Gay Bell, our team likes to think about marketing as the art of telling stories in a true and compelling way. And one thing is certain, when you work for one of the longest-established and largest E-A firms in the region you are never short on stories to tell (right, Richard?). Every project we work on unfolds much like a story and possesses essential elements that lead to its realization: characters (the owner, the client, the AEC team), setting (the location of the project), plot (the project’s story, the process), conflict (unforeseen challenges) and resolution (substantial completion and closeout). Being able to see a project through – from below ground to above ground – is really quite something and it takes a dedicated team to deliver. I am passionate about sharing these stories – stories that define our region through the built environment, stories that allow the everyday individual to understand the impact one project we design can have on the way we all live, work, play and move.
Some of my favorite stories to tell are about drilling transmission mains under rivers or “dropping line under water” as I like to call it, much to our engineers’ chagrin. Our firm has completed more significant horizontal directional drilling (HDD) projects – whether it be under water, marsh, road or rail than any other firm in the region. We’ve literally set world records for our HDD projects and then broken them ourselves – all with very little or no impact on existing ecosystems.
Many of our “stories” these days center on regionalism. In our markets, everything is regional and being able to service clients from a regional perspective is powerful. We believe that our six locations nestled strategically throughout the region in Georgia, South Carolina and Tennessee provide us with a unique ability to service our clients personally and properly by applying the best talent for the project. Evidence of our ability to shape the region through thoughtfully-delivered projects can be viewed across the region ranging from the infamous red brick waterfront Rousakis Plaza on River Street in Savannah, the 2,500 acre planned unit development of Savannah Quarters off the I-95 corridor in Pooler and the massive JC Bamford operations on I-95 to the 2,000 acre Palmetto Dunes Resort on Hilton Head Island, the Marketfair Mall redevelopment in Fayetteville and The Boeing Company’s 787 Expansion in North Charleston. We like to think we’re good people delivering regional projects, better.
Our story continues with our 60th anniversary this year. We’ve been refining the region through thoughtful designs for the past 60 years and we look forward to redefining the region for the next 60. I hope you’ll consider being a part of our story and in turn, letting us be a part of yours. If telling great stories, or better yet, being a character in the story sounds like a great day at the office to you, you’re in luck.